Who Owns Word of Mouth in an Organization?
At this year’s Word of Mouth Marketing Association Summit (WOMMA) on November 14/15 in Las Vegas, one of the topics will be “who owns word of mouth?” Is it one person in PR or advertising? Product...
View Article6 Best Practices for Agencies
A friend of mine who owns a small agency asked for my perspective on best practices for agencies. Here’s what I sent her, which after I realized would make a blog post!… I’ve worked with about 10 or...
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